Directed, filmed, and produced short-form videos for TikTok, Instagram Reels, and other platforms, incorporating trending sounds, challenges, and formats while balancing creative storytelling with platform best practices to maximize reach.

Including:

• Parent Work Out Trend

• “The Talk” Show Recap

• “House Tour” Series

• “Remember The Line” Trend

• Skin Care Non-Negotiables

• Medical Injections

  
  

Edited and optimized short-form videos by pairing footage with trending sounds, creating shot lists, and aligning content with platform trends. Focused on maximizing engagement through strategic timing, sound selection, and story flow.

Including:

• NBA Today “Sisters On Air”

• Atlas Movie Premiere

• Vacation Recap

• “The Talk” Show Recap

• Father’s Day

• The Majestic Treehouse

• Song/Mood Board Trend
  *All mood boards created by me

Sourced, curated, & posted user-generated content to highlight authentic fan experiences, pairing visuals with engaging copy that reinforced campaign messaging and brand voice.

Including:

• Father & Daughter

• Shaun White

  
  
  

Developed and implemented social media strategies to grow brand presence, engage target audiences, and support campaign objectives. Combined platform trend research with brand voice guidelines to create content plans that balanced creativity and performance. Excluded trends that were not on brand for certain clients.

Example:

Weekly Trend Report: 08/22/23 - 08/29/23

TikTok Trending Songs:

• Touch My Body – Mariah Carey – This song has been paired with  trending dance done by a variety of demographics. (Seen on last week’s report)

• Example 1

• Example 2

• I LOVE YOU HOE – Odetari ft. 9lives – There is a trending filter on TikTok that is paired with this song. This filter is a game where people try to rotate three balls without them hitting each other. (Seen on last week’s report)

• Example 1

• Example 2

• Favorite Song (Sped Up) – Toosi- This song hasn’t been associated with a particular trend but is mostly used as background music on users videos. (Seen on last week’s report)

• Example 1

• Example 2

• Bejeweled – Taylor Swift – This song has been used recently to broadcast sparkly, feminine or shiny clothes, decorations, etc. It has continued to grow in popularity as Taylor continues to post about her newest upcoming re-release.

• Example 1

• Example 2

• Tulum – Peso Pluma – This song has not been associated with a particular trend but has been trending in Latin American Countries. 

• Example 1

• Example 2

TikTok Trending Hashtags:

1. #hurricane – 1st – Hurricane Hilary is all over TikTok, including a variety of hashtags being used on the trending page (#hilary, #storm, #socal).

2. #karolg – 2nd – Karol G is a famous Columbian singer that is currently touring/ trending on TikTok.

3. #drake - 1st in entertainment - This is referring to Drake’s new album. 

National Days – Aug 15th – Aug 22nd :

• Thursday, August 24th – National Waffle Day

• Friday, August 25th – National Park Service Day

• Saturday, August 26th – National Women’s Equality Day 

• Saturday, August 26th  –  National Dog Day

• Monday, August 28th -  National Red Wine Day 

Twitter Trending Topics:

Worst Concert – People are stating what is the worst concert they have ever been to as well as the first, best, loudest concert, etc.

Dua Lipa – It is her birthday today. 

Lauryn Hill – Major news outlets are announcing the lineup for the  Global Citizen Festival, including Lauren Hill. 

Instagram Trending:

The Summer I Turned Pretty, Bid-day posts, & Taylor Swift are everywhere!